Our Story

Two friends had a vision: to spread and lead the way for smart casual affordable luxury by creating a brand that could follow them through life. Whether jetting off to the South of France for a well needed holiday, performing at the office or attending a weeding, they made it their day-to-day attire. A vision and a dream now brought to perfection with rigid standard of quality, craftsmanship and creativity.

Our store producing shirts, knitwear, trousers and bags for men.

What we do for you?

We are an exclusive producer-to-consumer brand. This means that we have cut out all the middlemen and only sell directly to you. We create affordable luxury products that would make all the difference with a rigid standard of quality, craftsmanship and creativity

Since we skip middlemen, you skip the markup.
Unlike traditional fashion companies, we collaborates with small family-owned manufactures where trust and long-lasting friendship is prioritized.
Their speed and know how allows us to respond to seasonal and fashion changes very quickly and we can create new collections every month instead of traditionally two or four times a year.

We are continuously striving to produce our clothes in an ever fairer and environmentally friendly way. Yes, it’s a challenge but we will do our best and are always trying to be opened minded. Sustainability is not only about production. It’s also about what kind of garments you present to the world and the people behind the clothes. We think that the biggest impact for change is to move from fast consumption to long lasting products made with genuine craftmanship.

  • We work with trusted and licensed producers.
  • As with all friends we keep close contact through regular visits making sure they and their staff are fine.
  • We’re all about making clothes with long-lasting quality and design. The least eco-friendly product is the one you have to replace every other week.

Your online transaction on Our company is secure with the highest levels of transaction security. Our company uses SSL encryption technology to protect your card information while securely transmitting it by SSL directly to a secure electronic vault for payment processing. We use Paypal as payment gateway that is the most safest and reliable. At Our company, we never share our customer’s data with third party in any ways. Data collected by us are used for processing and delivering the orders.

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.”_Stephen Covey. We believe in this philosophy, which has guided our growth and helped us gaining the trust of our global customers.

We take pride – individually and collectively – in the quality of our work, the advanced processes we use, the products and services we provide, and in the recognized and validated efficacy of our continuous improvement program. We take pride in meeting selected customer needs ahead of our competition. We take pride in achieving and sustaining levels of financial returns as a measure, beyond the numbers, of the value our customers agree we create.

With wide range of quality products, well-trained customer care team, efficient and prompt service, free & timely delivery, Our company is indeed the name that you can trust!

Hour Of Operation

Monday:08:00 – 20:00
Tuesday: 08:00 – 20:00
Wednesday: 08:00 – 20:00
Thursday:08:00 – 20:00
Friday:08:00 – 20:00
Saturday:Close
Sunday: Close

Contact Us

If you have any questions, please fell free to get in touch with us.
We will reply to you as soon as possible. Thank you!

Email: [email protected]

Main Office: 1719 W Main St, Rapid City, SD 57702, USA

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